Sales Training: Practical Sales Skills for B2B and B2C

Unlock the full potential of your sales career with this comprehensive, step-by-step course designed for beginners, entrepreneurs, and experienced sales professionals seeking measurable results. Whether you are new to sales or looking to refine your techniques, this course provides practical tools and strategies to master every stage of the sales process, from first contact to long-term customer loyalty.

Who is this course for?

• Beginners who want to learn professional sales techniques from scratch

• Entrepreneurs and business owners who sell their own products or services

• Sales representatives and telesales agents (B2C & B2B) aiming to increase conversion rates

• Sales managers and team leaders who want to implement structured sales processes

• Anyone who wants to improve communication, persuasion, and CRM skills

What will you learn in this course?

1. Establishing Contact and Building Rapport – Learn how to make a strong first impression, adapt to different client personalities, and create trust from the very beginning.

2. Effective Sales Communication – Master verbal, non-verbal, and paraverbal communication techniques to influence and guide your conversations successfully.

3. Identifying Customer Needs – Use SPIN Selling, the 5 Whys, and structured questioning to uncover real customer motivations and challenges.

4. Product and Service Presentation – Present solutions in a way that emphasizes value and benefits, highlights differentiators, and addresses client needs.

5. Handling Objections – Apply proven methods like CAB, LEAR, and “Yes, but…” to overcome resistance confidently.

6. Closing the Sale – Recognize buying signals, apply appropriate closing techniques, and ensure the client feels confident in their decision.

7. Follow-Up and Customer Retention – Build long-term relationships, increase customer loyalty, and identify upselling and cross-selling opportunities.

Why take this course?

• Gain a complete understanding of the sales process and how to implement it practically

• Improve your communication and persuasion skills

• Learn to handle objections and close deals efficiently

• Develop strategies for customer retention, loyalty, and maximizing revenue

By the end of this course, you will have a practical, structured, and results-oriented approach to sales, ready to apply in real-world scenarios. This course equips you with the skills, tools, and confidence to sell effectively, manage clients systematically, and grow your business or sales career.