Marketing Strategy & Digital Growth

This course contains the use of artificial intelligence.

This course provides a comprehensive guide to modern marketing strategies and practices, designed for beginners and professionals seeking to strengthen their marketing knowledge. You will learn how to analyze markets, understand consumer behavior, and design effective marketing strategies that drive business growth.

The course covers key concepts such as market research, SWOT and PESTLE analysis, product lifecycle stages, and the 6 Ps of Retail Marketing Mix. You will also explore digital marketing essentials including SEO, SEM, social media marketing, Google Ads, LinkedIn marketing, and mobile marketing strategies.

Additionally, the course dives into product pricing strategies, willingness-to-pay surveys, and the development of Go-to-Market (GTM) plans. Practical tools like user personas, user journey mapping, empathy mapping, and the UX Honeycomb help you create customer-centric strategies.

By the end of this course, you will be able to conduct in-depth market research, plan and execute digital marketing campaigns, design retail strategies, and launch products effectively in the market. This course equips you with actionable skills and insights to boost customer engagement, drive sales, and optimize marketing outcomes.

Whether you are a beginner in marketing or a professional looking to upskill, this course will help you gain practical knowledge to excel in marketing roles across industries.