[100%OFF]MBA Course: Marketing and Business Strategy

⏱ Duration5.5 hours
❤ Rating: out of 5.0
📢 language:English
🎯 Platform: udemy


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🛠 Requirement

click the get coupon button get the requirement of the course

🧾what you will learn:

A fresh mindset and curiosity of learning is more than enough


Created by Navdeep Yadav
4.5 Rating for Instructor
4,927 Reviews for the courses
260,956 Students Enrolled
11 Number of courses
                🎁 Coupon Code: MBA113

📚 Description

DescriptionMBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections like Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy and will cover all the important topics of  Marketing in MBA. The last section of the module will further help you in understanding various strategies used by companiesSection 1 Marketing OverviewWhat is marketing?Demand wants and needs & Maslow’s hierarchy of needsHow money flows in the Modern EconomySTP (Segmentation targeting and positioning)Marketing Mix i. e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.SWOT analysisSection 2 Marketing insights and analysisa) Analyzing ConsumerGeneration characteristicsThe adoption curve for any product or serviceHow Customer Insights helps in segmenting and targetingb) Business analysisProduct and market segmentationCommunication channelsMarketing funnelsUnit economicsModule 5 Startup Business Growth Metrics Startup Growth Metrics IntroCustomer Acquisition Cost (CAC) in StartupCustomer Lifetime Value (CLTV) in StartupMonthly Reoccurring Revenue (MRR) in StartupUnit Economics in StartupContribution Margin in StartupRetention Rate and Cohorts in StartupChurn Rate in StartupMarket Size for Startupd) Marketing Information SystemTypes of dataRecommendation engineWhat is a Marketing Intelligence systemTypes of data used in MISData-driven recommendation engineHow does a recommendation engine work?3. Marketing communication and brandingWhat is branding and the advantages of branding?Types of branding?Tesla brand positioning and Product differentiation using POP and POD (perceptual map)Emotional branding and Brand mantra(Communicate simplify and inspire)Brand equity (Perception, preference, and behavior)BAV model and brand resonance modelBrand revitalizationLine extension product extension and category extensionBrand dilutionService marketing  Service marketing triangle4. Business Strategy (Sales and Expansion)What is a business strategy  Why do we need itMarket structure(leader, challenger, follower, and nickers strategy )Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)Follower strategy ( product imitation, conscious parallelism cloner, imitator, and adapter)Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.Amazon killing competition strategy using diversificationApple ecosystem strategyProduct life cycleExpanding the market share pie using the Ansoff matrixPrice cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)Who this course is for:Business graduate from college.Budding Entrepreneur and startup foundersEngineer curious to learn some MBA conceptsProduct ManagersFounders and CEOFinancial analystShow moreShow less
[100%OFF]MBA Course: Marketing and Business Strategy
[100%OFF]MBA Course: Marketing and Business Strategy


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